Online survey launches for website redesign project

Posted: February 19, 2021

 

FALMOUTH, Mass. (February 19, 2021) – The Woods Hole, Martha’s Vineyard and Nantucket Steamship Authority is launching an online survey to gather public input as part of a project to totally redesign its current website, www.steamshipauthority.com. .

The survey, which went live at 2 p.m. on February 19, 2021, will be active for 30 days, or until 11:59 p.m. on Sunday, March 21, 2021. Anyone who wishes to provide feedback about the Authority’s current website and what they would like to see in a new website is invited to participate. The survey should take no more than 10 minutes to complete, and participants who qualify to participate and complete the survey will be automatically eligible to enter a drawing for one of four $500 Amazon gift cards.

“For many of our customers, our website is the first part of their travel experience with the Steamship Authority,” said Authority General Manager Robert B. Davis.” It serves as our booking engine, as a resource for travelers to research the wonderful things to do on Martha’s Vineyard and Nantucket, and as a repository for the business we conduct as a public entity. The redesign is a key project for the Steamship Authority in 2021, and I look forward to getting robust, thoughtful input through this process.”

The website redesign project, which launched in late 2020, is being overseen by a project team that includes representatives from the Authority’s communications, marketing, shoreside operations, reservations, and accounting departments. The project team designed the survey, which is being conducted by Brewster-based management consulting practice Consumer Insight Associates. In addition to the online survey, the firm will also conduct in-depth telephone interviews with key stakeholders from the Authority’s port communities.

Once the survey is completed, the project team will review the results and incorporate their key findings, along with the findings of internal surveys, into a Request for Proposal for the design of a new website and/or the development of a mobile application. The Authority expects to issue the RFP this spring, with the goal of presenting a recommendation to the Authority Board in late summer or early fall 2021.

The Authority’s last website redesign launched in 2013, with a “refresh” in 2018.

The survey may be accessed here: https://survey.bostonrt.com/wix/p1026190.aspx?src=ws.

-30-